Choice Market set out to lift the shopping experience at its convenience stores. That meant learning what customers truly value. But how to organically optimize product mix and store layout without guessing or annoying customers with surveys? The answer lies in analyzing customer behavior—the truest indication of what customers really want. That’s why Choice Market installed AiFi AI-enabled autonomous store technology, connected with Microsoft Cloud for Retail for precise, relevant reporting. Choice Market more than doubled sales of its popular breakfast burrito and is achieving similar success with other products. Scaling those gains in this low-margin space is key to profitability and giving shoppers the best possible experience.
Learn more about how Choice Market optimized its convenience store merchandising with Microsoft Cloud for Retail https://customers.microsoft.com/en-us/story/1681797280023359065-choice-market-retail-microsoft-cloud-for-retail
Publisher: Microsoft Cloud Platform
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